One of my Facebook groups that I find invaluable (Business of Soapmaking) has been talking branding. Not your logo, colors etc, but "who your company is." The first activity was to write a description that answers the question:
"If your company, was a person who would they be?" and to create a photo or photo collage of your person/company.
It was fun and all, but truthfully, it was even more fun to see what the other soapmakers came up for their businesses. I had to shake my head in fun and say to myself -- "444Farm is so not that person!" It's why soapmakers can get along... in the same business but not necessarily as competitors.
Here's the question - Can you recognize 444Farm Soap's photo? I'll share some pictures that others came up with and include mine also. See if you can pick it out.
p.s. I did not make these pictures up. They're way too good for me to come up with anything this good.
Rock and Roll rebel?
Were you able to figure it out? In case you're not sure, I'll include the draft description of "my company." What do you think? Does it resonate with you? Is it what you think of when you think of 444Farm Soaps? Comments, comments, please.
If 444Farm Soaps was a person, they would be:
444Farm Soaps is a natural beauty with a non-fussy hairstyle and barely there makeup. Her non-fussy approach is carried thru in her clothing choices which reflect classic casual styling and an eye towards comfort and quality. She is more likely to accessorize with a scarf than bling. She loves the unexpected and doesn't shy away from an occasional tattoo - tastefully done, and meaningful. She is forever in 3rd gear - never still yet not wanting to hurry and takes time to enjoy unexpected surprises and beauty in the mundane. She enjoys outdoor activities such as camping, hiking, gardening, and kayaking. She will pull over for Point Of Interest road signs and farmers markets. All of those feed her love of discovering natural beauty and it is there that she is amazed that life is still so...well, amazing. Like nature, she sees people have their own interesting stories and enjoys finding "characters" and drawing out what makes them special and colorful. Her world celebrates natural beauty (as in nature) and individuality.